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商品編號： 9-589-027 出版日期： 1988/08/30 作者姓名： Quelch, John A.;Hiller, Tammy Bunn 商品類別： Marketing 商品規格： 26p 再版日期： 1989/11/08 地域： United States 產業： Footwear;Athletic & outdoor apparel 個案年度： 1988 - 1988
商品敘述：
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Reebok executives are reviewing the company''s advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new advertising campaign with the slogan ""Reeboks Let U.B.U.
涵蓋領域：
Advertising campaigns;Marketing strategy;Sales promotions
相關資料：
Case Teaching Note, (5-591-069), 9p, by John A. Quelch;Video Short, (6687), 0p, by John A. Quelch
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